Why the Moon? Why Happiness? Why Tsukie.
What does the moon mean to you? For some, it's a symbol of change. For others, it's a reminder that even in darkness, there's light.
I've always been drawn to the moon. Not because it's loud, but because it's constant. It doesn't change to please anyone. It simply shows up, night after night, in whatever phase it's in. Sometimes full and glowing, sometimes just a sliver of light. And yet, it's always there. Calm. Steady. Enough.
That's where Tsukie begins.
A Name That Carries Meaning
In Japanese, Tsukie means "moon." But for me, it also carries something closer to home. In Hindi, the moon is called Chanda, my mother's name. And woven into the sound of Tsukie is Sukhi, the Hindi word for happiness.
Not the kind of happiness that comes from big moments or grand celebrations. The quieter kind. The kind you feel when your clothes fit just right. When you don't have to think about what you're wearing because it already feels like you.
That's the happiness Tsukie is built on.
The Question That Started Everything
For years, I watched women around me, talented, capable, brilliant women, navigate their days in clothes that didn't quite work for them. Not because they didn't care, but because finding something that felt professional, comfortable, and still theirs was exhausting.
I started to wonder: what if clothing didn't have to be complicated? What if it could just support you?
That question stayed with me. And eventually, it became Tsukie.
Why the Moon Became Our Symbol
The moon doesn't try to outshine the sun. It doesn't follow trends or seasons. It just exists, soft, steady, and undeniably present.
Feminine, but not fragile. Elegant, but not overdone. Grounding, not loud.
Our minimalist women's fashion is designed the same way. Soft, breathable fabrics. Timeless cuts that work for a morning meeting, an evening dinner, or a quiet weekend at home. Comfortable workwear for women that moves through your life without asking you to change for it.
Timeless. Effortless. Yours.
That's what Tsukie stands for.
Not clothing that fades with the season. Not styles that demand constant upkeep. But pieces that stay with you, through phases, through moods, through life.
Effortless, because getting dressed shouldn't take energy you need for everything else. And yours, because the way you wear it is what makes it beautiful.
Sukhi: Happiness in Work, Happiness in What You Wear
Tsukie wasn't created to chase trends or tell you what's "in." It was created to offer something steadier.
The word Sukhi became the heart of this brand for a reason. In my 15 years in the corporate world, my team members were always happy working together, not because of perks or policies, but because of the culture we created. An environment where people felt valued, at ease, and free to be themselves. That happiness, that sense of belonging, is what I want to build again as Tsukie grows.
And it's what I want every woman to feel when she wears our clothes.
Tsukie was created for women who want fewer decisions, not more. We believe in slow, intentional design. In everyday women's clothing that lasts. In comfort that doesn't compromise on elegance. In giving women one less thing to worry about, so they can focus on everything else.
This isn't fashion that demands attention. It's fashion that makes space for you. Just like a team that feels like home, clothing should feel the same, grounding, easy, and entirely yours.
An Invitation to Feel at Home
If you've ever felt like getting dressed shouldn't be this hard, you're not alone. If you've ever wanted clothes that just work, that feel as good as they look, that let you move through your day without a second thought, that's why we're here.
Tsukie is for the woman who doesn't need to be louder. She just wants to feel grounded. Comfortable. Like herself.
This is more than a clothing brand. It's a feeling. A philosophy. A quiet kind of happiness you carry with you.
Timeless. Effortless. Yours.
Begin with pieces designed for everyday ease.
Explore the Tsukie collection and discover semi-casual, semi-formal clothing that moves with your life, from morning meetings to evening gatherings, from the office to weekend moments.