About Us

About Tsukie

For fifteen years, I worked in the corporate world, ten of those in e-commerce. I spent my days leading teams, solving problems, and working 12-14 hour shifts. I loved the work, but somewhere along the way, I started noticing something that stayed with me.

The Observation

I saw talented women, colleagues, friends, people I deeply respected, who had everything it took to rise. Yet somewhere between their capability and how the world saw them, there was a gap. It was subtle, but it was there. And over time, I started to wonder: what if the way we present ourselves could feel as effortless as the work we do? What if getting dressed wasn't another task to solve, but something that just... worked?

I'm Ankit Patawari, and that observation became Tsukie.

The Leap

When my team members and friends, the people who had seen me work, push, and deliver, started telling me I should do something of my own, it planted a seed. If I could give 12-14 hours to someone else's dream, why not to my own? Leaving my job as an Operations Manager, leading a team of 100 people, wasn't easy. The doubts were real: financial stability, the fear of failure, the comfort of a steady pay-check.

But it also felt like the end of one journey and the beginning of another. One where I could create something meaningful. One where I could, eventually, create opportunities for others too. Right now, it's just me, managing everything from design to delivery. But that's okay. Every big thing starts small.

The Name

The name Tsukie means "moon" in Japanese. But it also carries something deeply personal. In Hindi, the moon is called Chanda, my mother's name. She ran a small clothing business from home, selling clothes for children. Watching her work with such simplicity and grace taught me something important: that clothing isn't just fabric. It's care. It's confidence. It's connection.

She cheers me on now, from the sidelines, and her spirit is stitched into everything we do. Tsukie also echoes Sukhi, the Hindi word for happiness. And that's what I want every woman to feel when she wears our clothes. Happy. At ease. Confident.

What We Create

At Tsukie, we create semi-casual, semi-formal pieces that are designed to move with your life. One piece that works everywhere, from a morning meeting to an evening function, from the office to a weekend outing.

Because your day doesn't pause for outfit changes, and neither should your confidence.

We believe that when women feel good in what they're wearing, they show up differently. Not louder. Not trying harder. Just more themselves. And that quiet confidence? That's everything.

I've seen it. I've felt its absence. And now, I'm building something to fill that space.

Our Promise

Tsukie is grounded, simple, and elegant, just like the women it's made for. We're an Indian brand with roots we're proud of and a vision that reaches beyond borders.

Our values: happiness, quality, affordability, and inclusiveness, aren't just words. They're promises.

This journey is still unfolding, and I'm learning every day. But one thing I know for sure: fashion should make you feel like you belong, in the room, in your skin, in your story.

Join Us

This is Tsukie. And I'd love for you to be part of it.

Because here, you don't just wear clothes.
You wear a feeling.

Ankit Patawari
Founder, Tsukie